The importance of AWS Co-Selling teams in driving sales success

 

Amazon Web Services (AWS) has developed a powerful co-selling program that enables partners to collaborate with AWS sales teams to accelerate growth, drive customer adoption, and expand market reach. The AWS Co-Selling model provides partners with direct access to AWS account managers, solution architects, and business development teams. This joint engagement allows partners to showcase their unique solutions, align with AWS services, and gain credibility with enterprise customers worldwide.

What is CONNACT?

CONNACT is AWS’s initiative to streamline collaboration between partners and AWS sellers. It ensures that partner-led opportunities are effectively registered, nurtured, and executed in alignment with AWS’s go-to-market strategies. CONNACT is not just a platform, but a process that brings together structured engagement, shared accountability, and joint execution.

Through CONNACT, AWS partners can:

  • Register Opportunities: Easily log deals and solutions into the AWS pipeline.
  • Collaborate with AWS Sellers: Build stronger relationships with AWS account teams.
  • Accelerate Sales Cycles: Leverage AWS’s brand trust, technical expertise, and enterprise connections.
  • Expand Market Reach: Access new markets with AWS’s global presence and support.

Benefits of Co-Selling with AWS


 

The AWS Co-Selling teams, powered by CONNACT, provides significant advantages for partners:

  • Visibility & Credibility: Being associated with AWS enhances trust with enterprise buyers.
  • Pipeline Growth: Partners gain access to AWS’s global customer base and deal registration support.
  • Joint Marketing & Funding: Co-branded campaigns and access to AWS marketing development funds (MDF).
  • Technical Alignment: Direct collaboration with AWS solution architects ensures optimized solutions.

Conclusion

AWS Co-Selling and CONNACT empower partners to scale faster, strengthen customer relationships, and drive long-term success. By combining partner innovation with AWS’s global sales network, the program creates a win-win ecosystem where both partners and AWS can deliver greater value to customers worldwide. Learn more! 


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